As you already know we will have our next General Assembly hosted by WEMF (ABC and NRS in Switzerland) from Switzerland in the city of Ascona in the week of 6th to 11th of June 2016.
These are very interesting times for IFABC, International Federation of Audit Bureaux of Certification. The name change our members have approved reflect the complexities we are facing in the advertising industry. Many of our members have moved beyond the audit of circulation and many more are moving in that direction. Soon we will have actions to communicate the name change to the different markets and countries our members operate on.
The General Assembly will certainly focus on those changes. We will have, as usual, the update of our members' actions to cope with the changing environment they operate on. We will also have perspectives from our stakeholders on the agency, advertisers and publisher fronts.
We have listened to your feedback both on the last General Assembly and on the Change Census questionnaire. I must thank your participation on those. Furthermore, you may reach to me or to any of the members of the Executive Committee with suggestions.
As said above, we will keep you updated on the news, as they become firm plans for the General Assembly. Be assured that we are preparing it to help you to be ready for the future.
We are looking forward to seeing you soon in Ascona.
Pedro Martins da Silva