Speakers


Jürg Weber


  • University of St. Gallen, advocate

  • President of the board of directors of WEMF and NetMetrix

  • President of the Foundation Advertising Statistics Switzerland

  • 1997 CEO of Neue Luzerner Zeitung AG

  • 2009 Head of Media Central Switzerland and member of the managment board of the NZZ Media Group

  • 2014 Head of NZZ Regional Media



Chris Llewellyn

Chris Llewellyn has been the president and CEO of FIPP since October 2009. He was formerly international managing director of Bauer Consumer Media (formerly Emap Consumer Media) since 1998.

After college (a degree in History, Politics and Maths), and three years marketing regional newspapers, he joined Emap in 1980 as a brand manager. At various times in his 29 years there he was marketing director of the Consumer Magazine division, group research director of Emap PLC, and between 1992 and 1998 he was based in Paris as director general of Emap France.

During his career he has had the honour of being appointed chairman of the Board of FEAP, the European Magazine Association, between 1996 and 1998. In 1999 he was appointed to the Board of FIPP and served as its chairman between 2005-2007.


Andreas Weiss

Andreas Weiss is Strategic Resources Director at ZenithOptimedia in Switzerland. In this position he has been in charge since 2007, before that he was Head of Research at Zenith in Germany since 2002. After university degree (science of journalism, sociology and politics) he started working as research project manager at ZMG in Frankfurt, the German newspaper marketing organization. After that he worked as research project manager at German market research agency IFAK where he was responsible for market & media research studies and methodology consulting.


Stuart Wilkinson

Stuart Wilkinson has been Head of Industry Relations EMEA at comScore since 2013, overseeing relations with industry bodies and associations across Europe. Previously he served as Global Media Manager for content management platform, eZ Publish, serving the digital development of broadcast, newspaper and magazine media. Prior to that he was MD EMEA at BPA Worldwide, running media audit and consulting operations. He is a Board member of IAB Europe.


Larry Goldstein

Larry is Vice President, Research Audit Services for comScore, where he leads the company's work with industry accreditation/certification bodies in the U.S. and international markets. Under his leadership, comScore has been certified by ABC for census measurement, Content Verification and Viewability for the vCE advertising measurement service. In the US, he has led comScore's efforts to expand MRC accreditations including MMX and Validated Campaign Essentials™, encompassing viewability, brand safety and demographic audiences for advertising. With comScore's merger with Rentrak he is heavily involved in the MRC audits for the company's television services. Larry is a major contributor to ABC and MRC technical working groups, driving the development and improvement of industry standards.

From mid-2006 through 2011, Larry was Chief Media & Research Officer for Media Management, Inc., the largest media audit firm in North America, where he built out the company's research and consulting services practices as well as digital media auditing functions. He is a longtime agency veteran where he held positions in media planning and R&D for 23 years, leading the media research team and developing planning and buying systems for PHD USA and Advanswers Media/Programming, both Omnicom companies. His experience on the agency side includes work for major marketers in consumer packaged goods, QSR, healthcare, automotive, distilled spirits, financial services, entertainment, telco and tech sectors.